What are the benefits of increasing your protein intake?

 Research is continuing to show protein’s relevance for all age groups and lifestyles. Increasing protein intake is a staple of weight management strategies, exercise training, healthy ageing, and a core focus of global sustainable nutrition. Innovations in protein farming, sourcing, and processing are all key to the development of this trend in 2021. People are looking for more protein in foods and beverages at increasing amounts. This can bring major taste challenges to foods and beverages, especially when using plant proteins. Strategies to improve the taste of these proteins have continued to advance this trend.

Reduces your appetite: A high-protein diet has been shown to increase the levels of three appetite-reducing hormones and reduce ghrelin levels. Protein also takes longer to digest than carbohydrates, so it can keep you feeling fuller for longer.

·    Helps you to burn more calories: When you eat protein, 20–30% of the calories you consume are burned during digestion.

·        Increase muscle and strength: Study of two groups followed a low-calorie diet—one group ate larger amounts of protein than the other. Both groups lost around the same amount of weight, but the higher protein group preserved significantly more lean muscle mass.

·       Improves your sleep: Studies show that eating a serving of protein before you go to sleep is linked to higher sleep quality.

Major takeaways:

·         Sustainable protein sourcing and production are a constant focus of innovation

·         Research continues to support protein’s role in the diet, especially for physically active people

·        Protein quality is becoming more of a focus as consumers learn about the differences between plant and animal sources of protein

 

Sugar reduction is getting a lot of focus globally, but there is a larger opportunity for calorie reduction beyond just sugar to improve health. Foods with similar calories can be very different in their nutrient profile. The Quality Calorie Concept, which was developed by the British Nutrition Foundation, is a great toolkit to help people make simple swaps to improve the nutrition of their diets for the same or fewer calories.

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